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Pottermore offers fans unique, interactive reading experience in post-Harry Potter era

Published: Monday, July 11, 2011

Updated: Tuesday, July 12, 2011 18:07

With the release of "Harry Potter and the Deathly Hallows: Part II" on Friday, an era is coming to a close. And fans worldwide are wondering what their lives will be like post-Potter.

However, fans can stop fretting … at least for the time being. J.K. Rowling, the brain behind the seven-part book series, has found a way to extend the magic and give readers more Potter. Or rather, Pottermore.

Pottermore is described on its yet-to-be-launched website as "a free website that builds an exciting online experience around the reading of the Harry Potter books."

In a YouTube video released on June 23, Rowling revealed (in a somewhat cryptic manner) that Pottermore will be "an online reading experience unlike any other."

According to a Time magazine article, the site won't be so much of a Harry Potter game, but rather a series of illustrated environments fashioned around moments from the books. The online user will be able to recreate the stories by traveling through places in the plot and exploring the scene for themselves, gaining additional information about the story in the process.

"It's the same story, with a few crucial additions," Rowling said in her announcement. "The most important one is you.

"Just as the experience of reading requires that the imaginations of the author and the reader work together to create the story, so Pottermore will be built, in part, by you, the reader."

Rowling, herself, will also be joining in the Pottermore experience, revealing new details about the world of Harry Potter that she's been "hoarding for years."

In addition to the online reading experience, Pottermore will also be the exclusive place to purchase digital audio books and, for the first time, e-books of the Harry Potter series.

The site is set to be open to the public in October. However, an online challenge presented on July 31 (which just so happens to be Harry Potter's birthday) will allow a select group of fans early access to Pottermore.

"Pottermore is the place where fans of any age can share, participate in and rediscover the stories," Rowling said.

-compiled by Sarah McCallister

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